Finding statistics and research for blog posts can be a pain in the ass

One of the most important tasks for bloggers is to publish content that is not only of high quality but also factually accurate. A recent study found that 58% of marketers said, “original written content” is the most important type of content, performing better than visuals and videos. (Source: Social Media Examiner)   

Given the demand and importance of having personal content that stands out, you have to make sure your blog posts are nice and meaty with relevant supporting data. To help boost the value of your content you will want to use statistics and research as much as possible to help validate your particular position.

But, there are two major problems with trying to find research for your blog post content.

Who has time to look for research for blog posts?

Even if you wanted to go find some awesome numbers and research to throw in your blog post, who has that kind of time? We are busy bloggers. We don’t have time for looking around the Internet just to find one single stat to justify our blog brilliance!

Even if you find time, where do you look?

Ok, great, you’ve committed to using research for your blog posts. Good on ya! But where do you start to look?

To find the custom research for the particular set of information you are discussing is harder than finding the proverbial needle in a haystack. Good luck!

Here’s the trick to EASILY find research for blog posts

I’ve found an awesome resource that I want to share with you that will change the way you write your blog posts. Seriously.

Ok, Google basically knows everything, right? Of course, they do. So, let’s make Google do the work for you!

If you are unfamiliar with Google Explore in Google Docs, you are missing out. This little feature allows all sorts of magic when you are writing.

Here is how it works at a high level

You open up Google Docs and start typing your next Pulitzer worthy blog post. As you type, Google’s extreme machine learning and data engine chugs away in the background, analyzing your text.

Before you know it, the Explore window populates with relevant content, including related content, images, and blurbs from relevant sources. Wha-What!?

It’s like Google is your personal blog assistant/co-pilot feeding you sources AS YOU TYPE. Beautiful!

If you want to see it in action, check out my little tutorial below. It’s a quick video but may save you a ton of time going forward.

Psst, by the way, I used this capability for this blog post and pulled that stat from Social Media Examiner from the Explore window. This is so cool!