How to Setup a LeadPages Opt-in from Your WordPress Blog, Integrate with MailChimp, and Then Drive Traffic via a Facebook Ad…Whew

I know, that’s a really long headline. I struggled just to write it all coherently.

But, that’s precisely why I wanted to put together this blog post for you.

There are a lot of moving parts when you try to put all of these various system components together for your opt-in.

The intent of the drawing below is to show you the main components, their relationships to each other, and how they all connect.

The picture should explain most of the connections and interfaces, but I’ll also provide a few key points.

Logical Architecture

Here is the full architecture for putting together your opt-in, leveraging LeadPages, and integrating it with Mailchimp, while also driving traffic with a Facebook Ad.

LeadPages and Mailchimp

I love LeadPages and highly recommend you use them for your landing pages. They have a ton of templates that continue to grow by the week.

Your opt-in all starts with your LeadPages setup.

You will have the following components within LeadPages

• A LeadPage Landing Page
• A LeadBox (which is basically embedded within the form functionality)
• A LeadPage Thank You page.

The Landing Page provides all of the information for your opt-in and has a big button that tells the user to “Click Here”, or something of your choosing.

Once they click on that button, the LeadBox pops up with the email entry field and a button to submit and join your mailing list.

One point of clarification, the LeadBox is not actually managed separately via the LeadBox menu item in LeadPages. It’s actually embedded within the Landing Page process.

So, when you are editing your LeadPage Landing Page, all you have to do is click on the button and it will lauch what looks just like a LeadBox.

I use the LeadBox term because it behaves exactly like a LeadBox.

After clicking on the Submit button from the pop-up LeadBox, the user is directed to a LeadPage Thank You page which should have a link or button to get them back to your main site.

At the same time, behind the scenes, that email address is shipped to your Mailchimp account and put into your Automation funnel/autoresponder sequence.

Your Blog

Meanwhile, over on your blog, you need to do a few things.

First, you need to grab the LeadPages plugin and install that within WordPress.

Once you have that installed, open up the plugin and configure it to have a custom URL that points to your LeadPage Landing Page.

It’s important to have that custom URL because that will make it easier for you to send people to your landing page later.

As you can see in the example, it’s much easier for me to tell them to go to topshelfblogging.com/guide. By the way, I recommend you click on it to see what my landing page looks like.

You can click on the button to also see what the LeadBox looks like.

Oh, and if you are really awesome, and want to receive the Ultimate Blog Resource Guide with over 200 tools and resources, click subscribe and you can see the LeadPages Thank You page too.

The other good thing about having a custom URL is that link is all the user sees the entire time in their browser.

So, when they go to the custom URL, they never know they are actually going to LeadPages. It’s a seamless integration to them.

Facebook

Ok, you have your opt-in set up, you have your landing page, a custom URL, and your Mailchimp integration all set.

Now you need to get some eyes on it.

One of the easiest ways to do this is to set up a Facebook ad.

In order to set up a Facebook ad you should have a fan page. When the ad is shown, it will be coming from your fan page/business rather than you.

Once you have your fan page, head to Facebook and create a new campaign, ad set, and whatever ads you want to run.

I highly recommend going to the Facebook PowerEditor (which you’ll have to do using Chrome) as it provides the most power and flexibilty with your ad.

The beautiful thing is we get to use that same custom URL we set up in the LeadPages plugin for Facebook as well. It makes it so much cleaner.

Wrapping it Up

While I didn’t dig into deep detail on each of the steps, I wanted to set the framework for how to approach the integration from a logical standpoint.

Hopefully, this gives you a visual understanding of the process and each component so you have a much clearer idea of what is happening behind the scenes.

This should also let you understand the work ahead of you and how the pieces fit together to provide value to your audience.

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