What If There Was One Thing You Could Do That Would Make Your Blog Easier to Read?

What does every blogger want?

Ok, sure, a bigger audience. But that’s the easy answer here.

Think deeper.

As a blogger who pours yourself into each and every word in your latest blog post, you would really like for your visitor to actually read each and every one of those words.

Is that asking too much? No.

But the problem is most of your visitors are hyped up click-happy internet freaks that can’t wait to bounce to the next page. It’ just the nature of the beast these days.

So, how can we feed the beast while still providing value and giving your visitor what they need before they leave?

I’m going to give you one quick tip that will make your visitors happier than a pig in sh*t….or something like that.

What’s the Problem?

Before we get to that, let’s think about what we are trying to solve.

When your visitor lands on your page they immediately survey what is put in front of them. Is your design from the mind of a strung out heroin addict with flashing icons, a rainbow of colors, and words strewn about loosely?

Or is your content tight, clean, and prepped for consumption?

Hopefully, it’s the latter. You only have a few seconds to make an impression on your reader and they can’t be slapped in the face with sensory overload as soon as they land on your brand new blog post.

But let’s say they accept your overall design for what it is and really want to read your content.

What is the one trick you can pull that will keep their wandering eyes focused and rolling right down your page?

The One Trick You Can Use to Keep Your Visitor’s Eyes Scrolling

If you really want to keep your visitor on your page, and actually reading your kick ass content, try to give them really small paragraphs to consume.

I mean realllllllly small.

Basically, one sentence.

Sure, it will feel a little weird at first but it can make a huge difference in how much content your visitors actually read.

Take a moment to look up at this post. Scroll up and see how I’ve combined single sentence “paragraphs” with multiple sentence paragraphs. Sometimes I’ll put 2 or 3 sentences together to form a more traditional paragraph. Other times I’ll throw in a single sentence. What happens is by the time the reader reaches this point in a thicker paragraph, they have either already left to the next paragraph or they don’t even see this sentence. In fact, let’s test it. If you actually read this sentence in this long paragraphs, leave a comment below with your favorite coffee.

Let’s look at a couple of examples of others major blogs that employ this strategy.

The first one that comes to mind is Neil Patel over at QuickSprout.

As you can see, he uses this technique for his blog posts. The majority of his “paragraphs” are one sentence or two very short sentences.

Here’s another example from Jeff Bullas at JeffBullas.com.

Again, you can see the majority of his “paragraphs” are single sentences. This makes it super easy for the reader to skim the content while still gaining insight and valuable information.

Why You Should Implement This Strategy TODAY

This is one of the easiest strategies you can implement today for your blog that will immediately provide benefits to not only your blog but also to your visitor.

In particular, here are three quick benefits of why you should pare down your paragraphs.

1. It’s Easier For Your Reader

I’m busy. You’re busy. Everyone online is busy.

Cater to your busy visitor by giving them content in easy-to-consume chunks. They will love you for it.

2. It Allows You to Emphasize Your Points

By having small paragraphs and implementing single sentence structure, you will have the ability to really convey your key points to your reader.

There will be no superfluous color language mucking up the works. You hit them with the key point and move on. It’s beautiful, and effective.

3. It’s Works Better on Mobile Interfaces

This is probably the biggest benefit that most people don’t realize.

The majority of your blog visitors are probably arriving on your site from their phone. And that number is only going to increase over time.

Using shorter paragraphs and single sentence lines for your content looks much better on a mobile interface than long form paragraphs. Again, you want hard-hitting quick information that will keep your visitor reading and planted firmly on your site.

Your Takeaway

Everyone online is super busy. Structure your content in a way that will provide the utmost value with the least amount of work for your skimming visitor.

Implementing single sentence paragraph structure will help you feed your reader and keep them coming back for more.